Taking over a live Haravan storefront without a big-bang redesign

When a fashion or retail storefront is already in market, a full theme rewrite often freezes campaigns, breaks checkout muscle memory, and burns budget on surfaces that were not the bottleneck. Seasonal drops, promotions, and ops workflows keep moving while the redesign slides. The safer pattern is takeover with a stabilisation milestone first: visibility, ownership, and a short list of production risks. Then feature delivery against outcomes for the next 90 days. Our Work page describes a Haravan fashion engagement shaped this way: storefront, performance layer, and checkout flows under launch pressure.

Stabilisation means you can deploy without fear, you know which paths matter at peak, and someone is named for production releases. It includes theme architecture hygiene, campaign page patterns that do not melt on launch day, and operational workflows for recurring drops. Integrations and peripherals belong here too: payments, inventory, scanners, or printers that sit on the critical path. If those are “later,” the timeline is fiction. Use the delivery scope guide to separate must-have from later before you fund a squad.

After the first milestone, Strategic Delivery continues with dated checkpoints, acceptance cues, and weekly visibility. Change requests are expected; the SOW should say how they are priced and scheduled. Performance Surgery can be sequenced when lag or stability is the real constraint. Lab walkthroughs help when an idea is still too fuzzy to price. The commercial shape is accountable delivery against outcomes, not an open retainer with no calendar.

Listing every feature as launch-critical. Hiring a squad before naming who approves design, content, and production releases. Skipping devices and integrations until week six. Treating staff augmentation as the same thing as outcome ownership. Asking for a redesign brief when the real pain is checkout lag or crash risk. Those are different service lines; mix them only on purpose.

Leadership can point to a written plan, a named Haikotek owner, and a next date that means something. Campaigns ship without a hero redesign. Production support continues as catalog and booking or merchandising needs change. If you are preparing an internal decision, start with the scope outline, then Contact with the delivery planning intent.

Do you always keep the existing theme?

When it is healthy enough to extend, yes. When architecture blocks safe shipping, we propose a sequenced rebuild with production still live. The first milestone is still predictability.

How long is stabilisation?

It depends on access, debt, and peak calendar. We confirm shape in the proposal after clarifying questions, not from a generic rate sheet.

How do we start?

Send the scope outline via Contact with the delivery planning intent. Include hard dates and must-haves. We reply with clarifying questions, then a proposal when the brief can be priced.